Is your store still stuck in an era of "holding out for a big hit" on used car inventory? This is an example of a very modest used car operation. Million dollar inventory from one year to the next. After adopting a far more aggressive pricing tactic (in fact lowering their front end gross by half) The store goes from averaging page 3 on Kijiji to number one by price, click through quadrupled, they generated 1274 more shop hours (recon+) which added $152,640 gross to the service department + parts + $1,229,600 in the business office + 68 more referrals from the added 424 customers... all in all this ends up as a $750k increase to net at year end with 500+ more customers in your data base.
Thank you Dale Pollak.
#dealerprincipal #generalmanager #servicemanager #partsmanager